Why do some companies thrive in uncertainty, even chaos, and others do not? When buffeted by tumultuous events, when hit by big, fast-moving forces that we can neither predict nor control, what distinguishes those who perform exceptionally well from those who underperform or worse?
We cannot predict the future. But we can create it.
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Great by Choice Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All (Jim Collins, Morten T. Hansen)